Go Green

Innovative product development begins with sustainability

Aluminium, a classy material

Aluminium is a very popular raw material in the packaging industry when it comes to presenting something special. Very few people, however, know about the metal's characteristics, its versatile uses and Recycling.
Aluminium's properties allow designers to achieve maximum functionality with minimum material input. As a fully recyclable material, aluminium further enables an almost closed material cycle.

Aluminium and energy consumption...

Taking a closer look at the development of energy consumption in aluminium production over the last 50 years, one quickly sees that thanks to optimised processes the energy needed to produce one ton of aluminium has fallen by more than 30 per cent.

Recycling aluminium

Especially in countries with few raw materials, such as most European states, the recycling of raw materials is becoming increasingly important. When aluminium is recycled nowadays, this only takes five per cent of the energy needed in its first production. Especially in the packaging industry Germany is a world champion in recycling, as all packaging, whether aluminium bottles of foil, are fed back into the recycling process. The used products are turned into new aluminium, which can then be made into new, top quality products. To cut a long story short - recycling is worth it, for us and the environment.

Germany by now wins more aluminium through recycling than from primary production. Like this, consumers and the environment benefit more and more from the advantages and sustainability of this raw material, which has a nearly unlimited life cycle, year after year.

"Grüner Punkt" (The green dot - Germany's dual recycling system)

On 1 January 2009, the 5th amendment of the German packaging regulations came into force. Since then, producers and distributors of packaged goods, which are typically sold to private end consumers, are obligated to join a dual recycling system.

What is the dual system?

The dual system is a system for the collection and recycling of old packaging.

Recycling firms and competition

Currently in Germany alone there are nine companies, which are licensed in the dual system. One company has the "Grüner Punkt" - the green dot that every German knows as its logo, others have their own signs or no logos at all. Transparency for the consumer is thus still an issue.

Berry.En and Grüner Punkt

Berry.En decided to make a clear commitment right from the very beginning and thus joined the recycling system "Grüner Punkt". This label is not only the best known among the population but has also earned the highest degree of trust from consumers.